Reporte de sostenibilidad Madre Tierra

The Mother Earth Sustainability Report: 2020 - Report of the Year

Reporte de sostenibilidad Madre Tierra

This year reminded us that doing the right thing by people and the planet is more relevant and urgent than ever. Our mission of sustainability and fashion will remain at our core and guide our next steps. These reports help us be transparent about what we are doing and why. We will celebrate our victories. And it gives us the opportunity to talk about the points we want to improve for the coming years.


Our goal is to make ecological clothing, which is why the savings for each product were made thanks to the research of the University of Valencia together with our supplier of thread. The method is done by calculating the use of water, energy, waste of recovered fibers and virgin fibers, and from this calculation the comparison is made and the savings per kilo of yarn consumed are obtained.

For our part, we make some graphs calculating the use of yarn (counting the waste) of each of our fabrics, since we use different threads and different quantities of threads for each one. Then we add the number of meters of fabric that we made in 2020 and their respective savings, and then add all the savings of our brand. Each section explains how the savings explanations and ratios for each material were arrived at.

  • Energy Saving

  • In Mother Earth we have saved 2,214 kWh of energy.

    This equates to the amount of energy an average apartment lighting would use in 3 months, how do we arrive at this relationship?

    According to the Supercasa web portal: “This is how we spend energy in our homes: Heating: Annual average of 5,172 kWh, Appliances: 1,924 kWh, Hot water: 1,877 kWh, Kitchen: 737 kWh, Lighting: 410 kWh”

    We took the data on our savings and divided it by the expenses in our homes on lighting specifically (410 kWh) which gave us a total of 5.4 years.

    We leave you with a video we made explaining a little more about energy.

    But why should we save energy? Energy consumption is necessary for economic and social development. Thanks to energy, it is possible to have a lifestyle that would be impossible to enjoy if we did not have access to it. But energy consumption has consequences such as the depletion of non-renewable energies, negative impacts on the environment (emission of greenhouse gases) and also insecurity of energy supply.

    You may be interested: Energy and how we can save it


  • Co2 emissions

  • In Mother Earth we have stopped emitting 905 kg of Co2.

    This is equivalent to the amount of emissions generated by a car if we went from Tortel, Chile to La Guajira.

    How did we come to this relationship?

    According to a publication from the news portal El Tiempo, the amount of Co2 emitted per kilometer from a Volkswagen Golf 1.6 TDI MAN model car . 110 CV is (99 g CO2/km) with this data we calculate the kilometers and the approximate amount of emissions.

    We took the data of the amount of Co2 that we stopped emitting (905 kg) we transformed it into grams and we did the calculation (905,000 / 99 = 9,141) with which we discovered that to emit that amount of Co2 a Volkswagen Golf 1.6 should go 9.141 km which leads us to look at the map for how far we can travel, and it takes us from Guajira, Colombia to Tortel, Chile Which is 9,177 km

    Because of their significant contribution to global warming and climate change, carbon dioxide emissions are one of the most negative consequences of human activity for the planet. Multilateral efforts to reduce CO2 emissions have been diverse and without the expected impact. It seems that amending the path in our relationship with the environment implies directly affecting our production system and our consumption patterns.

    Keep reading: Why are moms spiritual guides?


  • Water saving

  • In Mother Earth we have stopped consuming 593 m3 of water

    This is equivalent to the amount of water that 800 people could drink in a year

    How did we come to this relationship?

    According to the renowned health portal MayoClinic in its publication on the appropriate amount of water consumption,

    “The US National Academies of Sciences, Engineering, and Medicine have determined that an adequate daily fluid intake is as follows: Approximately 15.5 cups (3.7 liters) of fluids per day for men and about 11.5 cups (2.7 liters) of fluids per day for women. These recommendations cover fluids from water, other beverages, and food. About 20% of daily fluid intake typically comes from food and the rest from beverages.”

    So we decided that 2 liters per person per day would be a good number to calculate the savings.

    We take the amount of water that we save (593 m3) we transform it into liters, we divide it by 2 liters (the recommended amount of daily water) and we divide it once more into 365, which would be our data for the amount of days in a year. This gives us a total of 800 years, which would be the same as saying that it is the amount of water that 800 people drink in a year.

    Here we share a video in which we share some recommendations on how you can take care of water.

    Water is an element of nature, an integral part of natural ecosystems, fundamental for the maintenance and reproduction of life on the planet since it constitutes a an essential factor for the development of the biological processes that make it possible.

    Water is the most abundant component in organic media, living beings contain an average of 70% water. Not all have the same amount, vegetables have more water than animals and certain tissues (for example: fatty tissue) contain less water -it has between 10% to 20% water- than others, such as: the nervous, with 90% water. It also varies with age, so young individuals have more water than adults.

    Water is the foundation of life: a crucial resource for humanity and for all other living beings. We all need it, and not just to drink. Our rivers and lakes, our coastal, maritime and groundwater, are valuable resources that must be protected.

    Likewise, water contributes to the stability of the functioning of the environment and of the beings and organisms that inhabit it, it is therefore an essential element for the subsistence of animal and plant life on the planet. In other words, "water is a basic necessity for living beings and an essential natural element in the configuration of environmental systems".In this aspect, this vital liquid constitutes more than 80% of the body of most organisms and is involved in most of the metabolic processes that take place in living beings; it is also fundamentally involved in the photosynthesis process of plants and is the habitat of a wide variety of living beings

    Keep reading: The Water! Tips to take better care of it, save money and understand it


  • Use of recovered Plastic Bottles

  • In Mother Earth we have used 1,180 plastic bottles

    Here we share some really shocking facts about plastic bottles

    We also want to leave you a video where we explain a little better the problem of plastics

    Keep reading: Tips to use less plastic



  • Project with kamëntsá community

  • We collaborated with the Bachué brand where we made a dress together and the belt was woven by indigenous hands from the kamëntsá community, which has lived for hundreds of years in the Sibundoy Valley in Putumayo. In addition, with the purchase of the dress, savings are made to invest in the community.

  • Project for the conservation of paramos
  • In Madre Tierra we love the moors and that is why we developed this capsule inspired by them. But we didn't want to stay there. 10% of sales (yes, of the TOTAL value of the sale), will go to the conservation of our Colombian moors together with PNNC (National Natural Parks of Colombia). So TOGETHER we will help take care of these ecosystems that we have the privilege of having in our country

    Get to know all our ecological designs